Cookie Policy

At Properly, we use a limited number of cookies and similar technologies to ensure the platform works correctly and to help us improve the experience for tenants, landlords, and agencies.

We do not use cookies for advertising, and we do not sell or share user data with ad networks.

This policy explains what cookies we use, why we use them, and the choices available to you.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They are commonly used to enable core functionality, remember preferences, and understand how a site is used.

Cookies we use

Essential Cookies (Always Active)

These cookies are required for Properly to function and cannot be disabled.

They are used to:

• Enable secure login and account access
• Maintain active user sessions
• Protect the platform from fraud, abuse, or automated activity
• Ensure applications, messaging, and file uploads work correctly

Without these cookies, core features such as applying for a property or communicating with landlords and agencies would not function.

Analytics Cookies (Optional)

Analytics cookies help us understand how Properly is used so we can improve performance and usability.

They may be used to measure:

• Listing views
• Number of applications submitted
• Search and filter usage
• Feature usage (e.g. saved listings, messaging, viewings booked)

Analytics data:

• Is used internally only
• Is aggregated and anonymised where possible
• Is never used for advertising
• Is never shared with ad networks or third parties for marketing purposes

You can choose whether or not to allow analytics cookies via the Manage Cookies settings.

What we do not do

To be explicit, Properly does not:

• Display advertising
• Use marketing or targeting cookies
• Track users across other websites or apps
• Build advertising or behavioural profiles
• Share cookie data with ad networks or data brokers

Managing your cookie preferences

You can manage your cookie preferences at any time by clicking Manage Cookies in your account settings.

Your preferences are saved so you don't need to reselect them on every visit.

Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in technology or legal requirements. Any updates will be posted on this page with a revised "Last updated" date.

Closing Note

Properly is built to help people rent homes — not to monetise attention.

We collect only what's needed to make renting simpler, clearer, and fairer.