A simpler, clearer way to rent - for tenants, landlords, and agencies.
We built Properly to connect tenants with landlords and agencies through a streamlined, trustworthy platform that puts fairness and clarity first.
Our Mission
The rental market is under pressure.
Tenants face intense competition, repeatedly sending the same information and documents with no visibility into where they stand. Landlords and agencies, on the other hand, can receive hundreds, even thousands, of applications within minutes, making it difficult to identify suitable tenants and manage responses efficiently.
Properly exists to reduce this friction on both sides. We provide a central place where tenants can present a complete profile once, and landlords and agencies can quickly understand who’s applying - without endless back-and-forth, inbox overload, or guesswork.
Behind the scenes, automated workflows and AI-assisted document checks handle the repetitive admin - extracting details, flagging inconsistencies, and keeping every application moving - so the people involved can focus on the decisions that actually matter.
Our goal is to make renting more straightforward, more transparent, and easier to manage from first search to move-in day and beyond.
How It Works
Two sides of the same workflow - built so tenants, landlords, and agencies all spend less time on admin and more time on the decisions that matter.
For agencies & landlords
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1
Onboard your account
Set up your agency or landlord profile in minutes, add team members where needed, and you're ready to list.
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2
Post your listing
Create a listing once with the photos, location, and details that matter - publish to Properly and share the application link wherever you advertise.
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3
Set up automated workflows for external enquiries
Connect Properly to enquiry emails from external platforms, and we'll convert them into applications and invite the applicant to apply on your behalf - so no enquiry goes unanswered.
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4
View every applicant on a central dashboard
Every applicant for every listing in one place - sortable, filterable, and ready to action without flicking between inboxes or spreadsheets.
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5
Schedule viewings & send bulk invites
Open viewing slots, send bulk invites to suitable applicants, and export the schedule straight to your calendar.
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6
Request documents - AI verifies & scores them
Request whichever supporting documents you need - ID, payslips, bank statements, work references, landlord references, accountant referrals. Our AI verifies each one and scores it against multiple signals, so you can see at a glance what stands up and what needs a closer look. The final call is always yours.
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7
Upload & send the lease
When you've chosen your tenant, upload the lease and send it through Properly - the whole journey, from first enquiry to move-in, stays in one place.
For tenants
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1
Search listings
Browse verified listings with detailed information, photos, and filters - find the places that actually match what you're looking for.
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2
Set up your profile, apply in one click
Build a complete tenant profile once, then apply to any property with a single click - no resending the same details to every landlord.
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3
Book viewing slots
Pick from the viewing slots the landlord has opened up and add them to your calendar - no more back-and-forth to nail down a time.
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4
Track your application stage
See exactly where you stand on every application - clear stages, no guessing, no chasing.
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5
Upload & manage your documents
Upload supporting documents when requested, control who sees what, and reuse them across applications - your documents, your consent.
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6
Chat to the landlord
Message landlords and agencies directly within Properly - questions, viewing follow-ups, lease queries, all in one thread.
Designed for trust and transparency
ID verification is handled securely through Stripe.
Tenants stay in control of what they share and when, with consent captured for every document and every recipient.
Application stages are clear, so everyone knows what’s happening next.
AI helps with the admin, but never makes the call. Decisions about applications stay with landlords and agencies - our role is to give them clearer information, faster.
Fair practices are at the core of everything we do, from how we handle applications to how we protect user data.
Ready to get started?
Join Properly today and discover a better way to find or list rental properties.
Sign up now